Success story

Canada Post has a few challenges. Letter mail is under duress. Resource challenges. The competitive landscape has never been more dangerous.

Now more than ever they need to be focused, creative, and agile...in their own minds these are not words that you would normally associate with the national letter carrier that is the sixth largest company in Canada. Or is it?

This year Canada Post decided to dip their toes into the collaboration and innovation management waters. After they finished their search and ruled out some much larger organizations, Canada Post decided to have Publivate guide them through the proprietary methodology that they had created to partner with them on this important new journey.

As it turned out, Canada Post learned that they have much to gain from innovation management. Their pilot campaign was supposed to be a simple test that - while certainly focused on getting some great ideas - was to be a learning experience for all involved. They asked their personnel for ideas around how they could increase their revenue. They got more than they expected.

Canada Post took in over 1,300 ideas...the top two alone are worth millions in new, recurring revenue to the organization

- Justin Scanlon, Campaign Manager for IdeaShift | Canada Post

For some companies, particularly those with a history that stretches back over 100 hundred years, moving forward with a progressive solution as a Publivate Collaboration Campaign can seem a little daunting.

The Publivate team was really pleased with the outcome but also feels that Canada Post has just started to scratch the surface of what is possible with the right plan, processes, and tools. We are also pleased to have worked with a tremendous organization that has so much to offer and has found out that they have innovators in all facets of what they do.


I think there was a certain amount of anxiety to do something like this given the culture and history of Canada Post. Obviously, that anxiety – with Publivate’s counsel and direction – went away in the first few days of the Campaign. IdeaShift, as a pilot or otherwise, was a complete success

- Justin Scanlon, Campaign Manager for IdeaShift | Canada Post

The Publivate team was really pleased with the outcome but also feels that Canada Post has just started to scratch the surface of what is possible with the right plan, processes, and tools. We are also pleased to have worked with a tremendous organization that has so much to offer and has found out that they have innovators in all facets of what they do.

From Canada Post’s perspective, the proof is in the results but they also acknowledge that partnerships were key.

There is no way Canada Post could have completed IdeaShift with the level of success that we did without the comprehensive, truly impressive support, experience, and tools of Publivate.

- Justin Scanlon, Campaign Manager for IdeaShift | Canada Post

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